I attempted to organize a entrepreneur group this week by simply posting a handful of flyers and utilized the Meetup website. The result: the person I personally invited showed up and 2 emails from people who couldn’t make it. In doing something (anything) to get going I didn’t expect much but was curious to see what would happen. As I interviewed and corresponded with my “customers/users” it became apparent the problem that they were hoping would be solved was the lack of network or access to resources and not knowledge or support. They wanted to meet people that would help them start a start-up, their start-up.
So how do you solve that problem especially in order to create a critical mass that it makes it worth it to participate? Who do I believe has this problem? Those that don’t network or have enough work experience that expose them to others or are only exposed to a certain type of person. So the target’s are specialists such as the classic business and technology co-founders. Sell or build-those are the two skills I need to have my kids learn.