Posts Tagged ‘Alternative Marketing’

CupAd – Your Brand In Their Hand

November 22nd, 2010

The YouTube video about coffee cup advertising was made by the Light Brothers, Josh and Caleb. Two guys I’ve had the pleasure to get to know over the past several months. Their marketing company, CupAd, is a great example of taking an established practice, such as outdoor advertising or branded paper cups, and combining it with another concept, like an ad network, to create a whole new way of advertising that adds value to new group.

They provide free paper cups to local coffee shops. The cups are double walled so it saves on sleeves as well. This greatly reduces the overhead to the shop owners. In exchange CupAd is allowed to put advertising on the cups. Advertising which is seen by at least 6 other people and creatively gives the advertiser about 37 minutes of brand exposure as they finish their beverage. CupAd also allows advertisers to target geographically a particular demographic and then track the results via QR codes and text messaging codes.

 This business model allows CupAd to have the advertiser to pay for the production of the cups and provide them with a little profit. Not a bad gig and just wait until they build out their self-service website. Nothing like making money while you sleep.  


Blatantly Branded

August 27th, 2009

This morning as I stood facing my closet and I realized that almost every T-shirt I own was given to me by some school, employer, or product whose logo was emblazoned on it. I found myself thinking of the day ahead of me and the kind of people I’d be meeting with and what each group might think of a particular branded T-shirt before deciding what to put on. I was pretty much someone’s billboard no matter what I chose.

I started to think about all the people who would see my t-shirt and wondered who else would be interested in advertising to these various groups? Why not make a little something for wearing certain apparel? How viable was it? Would a company really pay for targeted advertising? So I started searching to see what was already out there. I came across which provided a directory of companies that were willing to give you or your dog a free t-shirt. You just create an account, identify a company that you want to represent, answer a questionnaire that includes age, gender, city, state, etc. Then if at least 100 members meet the same criteria, companies are encouraged to move forward with the t-shirt creation process which Gitchers organizes. It seemed like a nice way to save money on a new wardrobe, though you can only do one at a time. The bad news is that it hasn’t reached a critical enough mass that many businesses are participating.

Then I found I think it should be duplicated and scaled. What is so special about it? This is how Jason explains it:

“Well it’s a pretty simple idea and I’m a pretty simple guy. For 2009, I am selling the upper-half of my wardrobe (shirts). I am selling every day of the year at face value, so January 1 is $1 and December 31 is $365. I will be selling all 365 days without exception!

So what do you get for the day(s) you purchased? Well I’m glad you asked. You mail me your shirt (size: X-Large) and you get:

  • Daily Video on YouTube &
  • Daily Photos on the blog & Flickr
  • Daily Posts on the blog & Twitter
  • Calendar (You/Your Company’s Logo & Website)
  • All of these with me wearing your shirt and information about you, your company and/or your product”

2010 is already sold out through May and has added another guy doing the same thing in the process doubled his price. That is over $66k a year for wearing a T-shirt every day!

An alternate to this is an internet TV show Girl In Your Shirt with Jenae that focuses on start-ups. She charges $200 to be featured on her show for the day. There is also a specialized format for bands and artist that want the same treatment at Band In Your Shirt.

Does anyone know of any other similar sites? I was thinking more like a freelance site in which the t-shirt wearer would indicate the city they lived or travelled in and the average day’s travels, types of people they interact with and a fee listed per day. Jason’s in Florida so that leaves a spot for local business in a bunch of major metropolitan areas. I’m telling you, T-shirts are the new billboards. Who’s up for a marketing alternative?

Who wants one?

Who wants one?

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