Archive for August, 2010

The i’s have it!

August 20th, 2010

Last night I had a chance to catch up with two companies involved in the Boom Startup group that I mentioned previously. The first was (formerly known as Voycit), a website that facilitates conversations with your elected officials. After verifying that you’re a registered voter you can get informed about what is going on in a particular topic, engage with your local representatives by voting on issues that come up.

Their business model is currently based on display ads, providing analytics to politicians, and allowing lobbyists to contact you for calls to action. They will be holding a contest to see who can invite the most people. An iPad will be given to the winner so sign-up as soon as you can.

The second company wasn’t presenting but was there in the audience and I had a chance to chat with them about their progress. is a website that offers an easy API plug-in that is gives you a customizable reputation system. Meaning you can have the power of game mechanics available to reinforce whatever behavior you want.

It can also keep track of users and what sort of things they’ve done. For example, if someone were to leave a comment or review on a site that was using iActionable you would be able to see what other subjects or products this person has made the past providing you with a little better context regarding their credibility.

They’re both ramping up and getting ready for the big investor day coming up in September. I wish them the best of luck to both of them.

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