Mommy, May I?

May 31st, 2010 by hoha Leave a reply »

 Mommy Bloggers, as a recent NY Times article noted, “…were once little more than glorified electronic scrapbooks. Now they have evolved into a cultural force to be reckoned with.” I had a chance to meet many of the wonderful women behind this “cultural force” this past weekend at the Casual Blogger Conference.

I was there as a vendor to pitch the Tshirts4Hire idea and explore how receptive they were to it. Overall, they were quite open to the idea though most would only want to promote companies/products a few times a week instead of everyday. Many asked if they could have their kids wear the shirts because they didn’t go many places. Interestingly enough one of the barriers was the design or cut of the shirts which are men’s sizes and styles. Will businesses be willing to shell out some extra money so they can look fashionable?

There were many different topics or areas of expertise.

There were some that focused on saving money or finding the best deals like     

Others on recipes or photography while others focused on various areas of interest

Some were an extension of their own business

And some were just a family account using a certain voice.

However, it doesn’t require attending a conference to meet all these amazing people. There is a great resource for those of you that blog or are interested tapping into the mommy blogosphere for advertising, reviews, or even customer groups can use Blog Frog. Blog Frog is a platform that provides an instant community for a blog so that its like-minded visitors can talk to each other. It also is searchable (currently has about 2 million blogs) so you can type in the product or service and find conversations and bloggers whose audience is interested in what you’re selling.

I also had the chance to witness a turning point for a successful small business. A nearby vendor, Oh Sweet Sadie, while helping a customer was invited to teach classes at a national conference (with over 12,000 potential customers present) by one of the biggest names in their niche business in September. One of the owners tried to put it into perspective for her husband (who’s a huge tennis fan), “it would be as if Pete Sampras had said he’d pay for you to come to the US Open with him because he values your opinion.”  It is great to see those moments of success. Good luck Oh Sweet Sadie and the rest of the bloggers!


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