Blatantly Branded

August 27th, 2009 by hoha Leave a reply »

This morning as I stood facing my closet and I realized that almost every T-shirt I own was given to me by some school, employer, or product whose logo was emblazoned on it. I found myself thinking of the day ahead of me and the kind of people I’d be meeting with and what each group might think of a particular branded T-shirt before deciding what to put on. I was pretty much someone’s billboard no matter what I chose.

I started to think about all the people who would see my t-shirt and wondered who else would be interested in advertising to these various groups? Why not make a little something for wearing certain apparel? How viable was it? Would a company really pay for targeted advertising? So I started searching to see what was already out there. I came across which provided a directory of companies that were willing to give you or your dog a free t-shirt. You just create an account, identify a company that you want to represent, answer a questionnaire that includes age, gender, city, state, etc. Then if at least 100 members meet the same criteria, companies are encouraged to move forward with the t-shirt creation process which Gitchers organizes. It seemed like a nice way to save money on a new wardrobe, though you can only do one at a time. The bad news is that it hasn’t reached a critical enough mass that many businesses are participating.

Then I found I think it should be duplicated and scaled. What is so special about it? This is how Jason explains it:

“Well it’s a pretty simple idea and I’m a pretty simple guy. For 2009, I am selling the upper-half of my wardrobe (shirts). I am selling every day of the year at face value, so January 1 is $1 and December 31 is $365. I will be selling all 365 days without exception!

So what do you get for the day(s) you purchased? Well I’m glad you asked. You mail me your shirt (size: X-Large) and you get:

  • Daily Video on YouTube &
  • Daily Photos on the blog & Flickr
  • Daily Posts on the blog & Twitter
  • Calendar (You/Your Company’s Logo & Website)
  • All of these with me wearing your shirt and information about you, your company and/or your product”

2010 is already sold out through May and has added another guy doing the same thing in the process doubled his price. That is over $66k a year for wearing a T-shirt every day!

An alternate to this is an internet TV show Girl In Your Shirt with Jenae that focuses on start-ups. She charges $200 to be featured on her show for the day. There is also a specialized format for bands and artist that want the same treatment at Band In Your Shirt.

Does anyone know of any other similar sites? I was thinking more like a freelance site in which the t-shirt wearer would indicate the city they lived or travelled in and the average day’s travels, types of people they interact with and a fee listed per day. Jason’s in Florida so that leaves a spot for local business in a bunch of major metropolitan areas. I’m telling you, T-shirts are the new billboards. Who’s up for a marketing alternative?

Who wants one?

Who wants one?


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