Archive for August, 2009

Artificial barriers – a doomed business model

August 27th, 2009

A recent article over at TechCrunch details an unholy alliance between Blockbuster and the movie industry. Their idea, aimed squarely at relative newcomers such as Netflix and Redbox, is to limit new release rentals to physical rental stores for the first 30 days. As seen by skimming the (abundant) user commentary, it is easy to see the discontent with such a brazen action completely devoid of any benefit to the consumer. It is hard to imagine any other objective in this strategy than Blockbuster’s attempt at propping up a failing business model by taking away existing customer choice. I’d be curious to hear of any examples where such a business strategy has resulted in an improved outlook for a company. I certainly hope that there is some correlation between value provided to a customer and business prosperity. I firmly believe that the best long term strategy in any business is to provide ever increasing value to your customers and adapting to new business challenges by evolving in directions that continue to benefit your customer base.

Blatantly Branded

August 27th, 2009

This morning as I stood facing my closet and I realized that almost every T-shirt I own was given to me by some school, employer, or product whose logo was emblazoned on it. I found myself thinking of the day ahead of me and the kind of people I’d be meeting with and what each group might think of a particular branded T-shirt before deciding what to put on. I was pretty much someone’s billboard no matter what I chose.

I started to think about all the people who would see my t-shirt and wondered who else would be interested in advertising to these various groups? Why not make a little something for wearing certain apparel? How viable was it? Would a company really pay for targeted advertising? So I started searching to see what was already out there. I came across Gitchers.com which provided a directory of companies that were willing to give you or your dog a free t-shirt. You just create an account, identify a company that you want to represent, answer a questionnaire that includes age, gender, city, state, etc. Then if at least 100 members meet the same criteria, companies are encouraged to move forward with the t-shirt creation process which Gitchers organizes. It seemed like a nice way to save money on a new wardrobe, though you can only do one at a time. The bad news is that it hasn’t reached a critical enough mass that many businesses are participating.

Then I found iwearyourshirt.com I think it should be duplicated and scaled. What is so special about it? This is how Jason explains it:

“Well it’s a pretty simple idea and I’m a pretty simple guy. For 2009, I am selling the upper-half of my wardrobe (shirts). I am selling every day of the year at face value, so January 1 is $1 and December 31 is $365. I will be selling all 365 days without exception!

So what do you get for the day(s) you purchased? Well I’m glad you asked. You mail me your shirt (size: X-Large) and you get:

  • Daily Video on YouTube & Ustream.tv
  • Daily Photos on the blog & Flickr
  • Daily Posts on the blog & Twitter
  • Calendar (You/Your Company’s Logo & Website)
  • All of these with me wearing your shirt and information about you, your company and/or your product”

2010 is already sold out through May and has added another guy doing the same thing in the process doubled his price. That is over $66k a year for wearing a T-shirt every day!

An alternate to this is an internet TV show Girl In Your Shirt with Jenae that focuses on start-ups. She charges $200 to be featured on her show for the day. There is also a specialized format for bands and artist that want the same treatment at Band In Your Shirt.

Does anyone know of any other similar sites? I was thinking more like a freelance site in which the t-shirt wearer would indicate the city they lived or travelled in and the average day’s travels, types of people they interact with and a fee listed per day. Jason’s in Florida so that leaves a spot for local business in a bunch of major metropolitan areas. I’m telling you, T-shirts are the new billboards. Who’s up for a marketing alternative?

Who wants one?

Who wants one?

In Search of Truth

August 21st, 2009

“In the meantime” seems so much easier to say and believe in than any declaration or explanation because it isn’t permanent or defining. It is a phrase that allows you to explore ideas, relationships, style, and whole host of potentially risky choices without feeling anxiety over whether or not you made the right choice. Greatness awaits and will arrive but in the meantime we’ll log our journey here in the virtual world.

BrainHuddle is about creating opportunities from different sources; connecting ideas and people to make a difference of some kind to someone. The truth we’re in search of is the how or what. So if you see something of interest or have a suggestion to share please make a comment and give thumbs up or down to the line of thinking.

The flow of consciousness that follows from here forward maybe lengthy essays or plans, paragraphs of random observations of opportunity, or Tweet-sized visionary statements. Regardless let us know if it is a truth you’d like to be a part of as a customer or fellow owner.

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